Alternate reality games in small museums.

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dc.contributor.advisor Holcomb, Julie. Mauger, Heather. 2011-08
dc.description.abstract Museums need to think creatively to attract and retain a young adult audience. One way museums are addressing this is by creating Alternate Reality Games (ARGs). Unfortunately, there is minimal research and application of ARGs in museums, especially small museum. This project documents the research, development, and implementation of an Alternate Reality Game at the Texas Ranger Hall of Fame and Museum in Waco, Texas. I also surveyed the museum field in regards to their opinions on Alternate Reality Games. ARGs can be a great programming option for museum that have the resources to create one. However, in small museums ARGS are particularly challenging to due to the lack of time, resources, and support. en_US
dc.rights Baylor University projects are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. Contact for inquiries about permission. en_US
dc.subject Alternate reality game. en_US
dc.subject Museum programming. en_US
dc.subject Small museums. en_US
dc.title Alternate reality games in small museums. en_US
dc.type Project en_US M.A. en_US
dc.rights.accessrights Worldwide access en_US
dc.contributor.department Museum Studies. en_US
dc.contributor.schools Baylor University. Dept. of Museum Studies. en_US

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