Effects of Supraliminal Superstitious Cues on Attitudes

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dc.contributor.advisor Rowatt, Wade Nguyen, Hien
dc.contributor.other Baylor University. en_US 2012
dc.description.abstract Despite detrimental effects on both individual and societal development, studies show socially-shared superstitious thoughts and behaviors continue to be reinforced by supraliminal and subliminal environmental cues. The present study evaluated the influence of supraliminal primes—either for or against superstitious thinking—on individual attitude and behavior. One hundred forty-eight participants were recruited from’s Mechanical Turk (MTurk) crowdsourcing population for this study. Online, the participants read passages with pro-superstitious, anti-superstitious or neutral primes, and answered passage-related questions that discreetly probed for superstitious inclinations. For each condition, degree of superstitiousness was measured by frequency of superstitious answer choice versus neutral answer choice on passage-related questions. A hypothesis that pro-superstitious primes can influence inclination towards superstitious attitudes and behaviors was evaluated with two-way contingency table analyses. Consistent with the hypothesis, results reveal that the pro-superstitious priming condition had the highest frequency of superstitious answer choices for certain scenarios, when compared to the anti-superstitious or neutral priming conditions. en_US
dc.rights Baylor University projects are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. Contact for inquiries about permission. en_US
dc.subject Priming. en_US
dc.subject Superstition. en_US
dc.subject Superstitiousness. en_US
dc.subject Supraliminal priming. en_US
dc.subject Subliminal priming. en_US
dc.subject Anti-superstition. en_US
dc.subject Crowdsourcing. en_US
dc.subject Self-concept. en_US
dc.subject Locus of control. en_US
dc.subject Superstitious beliefs and rituals. en_US
dc.title Effects of Supraliminal Superstitious Cues on Attitudes en_US
dc.type Thesis en_US
dc.rights.accessrights Worldwide access en_US
dc.contributor.department University Scholars - Honors Program en_US
dc.contributor.schools honors college en_US
dc.contributor.schools university scholar en_US

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