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Persuading college students to refrain from abusing energy drinks : a test of message framing, argument type, and cognitive load.

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dc.contributor.advisor Sanford, Keith Philip.
dc.contributor.author Backer-Fulghum, Lindsey M.
dc.date.copyright 2012-08
dc.identifier.uri http://hdl.handle.net/2104/8496
dc.description.abstract Within the past few years energy drink consumption has increased (Boyle & Castilleo, 2006) as well as mixing alcohol with energy drinks (Kapner, 2008). The current study examines the impact of persuasion (i.e., message framing and argument type) and cognitive load on susceptibility, perceived likelihood, and perceived benefit of energy drink and alcohol mixed with energy drink consumption, as well as healthy beverage selection. This experiment was a 2 message frame type (gain, loss) x 2 message argument type (one-sided, two-sided) x 2 cognitive load task (high, low) non-repeated measures design. When an analysis of covariance was utilized consumers of energy drinks chose energy drinks more often when given a two-sided argument compared to when they are given a one-sided argument, while abstainers of energy drinks are not persuaded by a one-sided or a two-sided argument type even when controlling for time since one last ate. en_US
dc.publisher en
dc.rights Baylor University theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. Contact librarywebmaster@baylor.edu for inquiries about permission. en_US
dc.subject Energy drinks. en_US
dc.subject Message framing. en_US
dc.subject Argument type. en_US
dc.subject Cognitive load. en_US
dc.title Persuading college students to refrain from abusing energy drinks : a test of message framing, argument type, and cognitive load. en_US
dc.type Thesis en_US
dc.description.degree M.A. en_US
dc.rights.accessrights Worldwide access en_US
dc.contributor.department Psychology and Neuroscience. en_US
dc.contributor.schools Baylor University. Dept. of Psychology and Neuroscience. en_US


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